The magazine industry is tough, thankfully StrongArm Consultants can turn to Felicia, a former US Army NCO, to drive our campaign forward.
That discipline has helped Felicia carve out a career in magazine and special supplements which focuses on results.
A published author and food writer, she’s operated as the Associate Editor of Saveur magazine in New York, helping take them into the digital space, before joining Scott Armstrong at the Times of Oman.
There she led a dramatic overhaul of the title’s lifestyle output, transforming an ageing loss-making weekly magazine into a showpiece revenue generator making a healthy profit.
She’s launched a number of titles in profit since day one and has pushed these into the digital space too, especially video and social media.
Need a battle plan for your publication? Felicia can help.
Want to know more about Felicia? Here’s her LinkedIn profile.