Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
Why it’s time for the media to pivot to premium
Why Facebook should remember the little guy in Live
Facebook shouldn't forget the little guy in the new ad break Live video revenue strategy. A lot of a little adds up to a lot, so let the media sell direct.
Global Editors Network: Can virtual reality make actual money?
"If you build it they will come," goes the movie quote, but should we instead being asking Virtual Reality journalism to "Show me the money"?
Global Editors Network: A new hope for journalism?
"Energised, motivated, encouraged, hopeful, excited." Journalism legend Martin 'Marty' Baron, Editor of the Washington Post speaks about the future.
Editors stand up and be counted – and start counting
If we as editors aren't interested in getting the facts about our business, rather than this politician or that celebrity, then we are pretty poor journalists in reality.
Facebook Instant Articles – maybe hold off on a lightning decision
StrongArm's View looks at how Facebook is moving to address publisher concerns about Instant Articles and subscription models.
Time for the media industry to rise up against the machines?
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
Turning off the ad networks (are you mad man?) Taking on Google and Facebook
I love Google as much as the next person (probably more, I'm a slave to my analytics) but this is what happened when we switched off Google Ads.
Times of Oman exits ad network, nets huge revenue increase
Digital revenue at the English-language daily Times of Oman took a 10,000-percent leap in less than three years after Chief Executive Editor Scott Armstrong made the bold move of exiting Google AdWords.
To thine own self be true, or ‘you do you’ #ydy the key to digital success
Even in the multiplicity of digital and the oceans of content online, quality can still cut through.
