“I’m just calling to see if you got the press release I sent you,” asked the junior PR man.

Mentally sighing the Editor, taking this call on his personal mobile phone number, quickly searched through his emails, found the release he had previously ignored and now made a point of deleting it.

This is a narrative which happens hundreds of times a day in newsrooms around the world.

We can teach you a better way, a more effective way to communicate with the media so that your clients don’t end up in the bin.

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