Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
Facebook shouldn't forget the little guy in the new ad break Live video revenue strategy. A lot of a little adds up to a lot, so let the media sell direct.
"If you build it they will come," goes the movie quote, but should we instead being asking Virtual Reality journalism to "Show me the money"?
"Energised, motivated, encouraged, hopeful, excited." Journalism legend Martin 'Marty' Baron, Editor of the Washington Post speaks about the future.
If we as editors aren't interested in getting the facts about our business, rather than this politician or that celebrity, then we are pretty poor journalists in reality.
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
I love Google as much as the next person (probably more, I'm a slave to my analytics) but this is what happened when we switched off Google Ads.
Digital revenue at the English-language daily Times of Oman took a 10,000-percent leap in less than three years after Chief Executive Editor Scott Armstrong made the bold move of exiting Google AdWords.
Even in the multiplicity of digital and the oceans of content online, quality can still cut through.
Geek alert: I am about to nerd out on analytics but hear me out if your site is pulling in under 100 million pageviews per year and your technology platform isn't up to scratch for growth.