Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
Why it’s time for the media to pivot to premium
Editors stand up and be counted – and start counting
If we as editors aren't interested in getting the facts about our business, rather than this politician or that celebrity, then we are pretty poor journalists in reality.
Time for the media industry to rise up against the machines?
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
Turning off the ad networks (are you mad man?) Taking on Google and Facebook
I love Google as much as the next person (probably more, I'm a slave to my analytics) but this is what happened when we switched off Google Ads.
Times of Oman exits ad network, nets huge revenue increase
Digital revenue at the English-language daily Times of Oman took a 10,000-percent leap in less than three years after Chief Executive Editor Scott Armstrong made the bold move of exiting Google AdWords.
