Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
If we as editors aren't interested in getting the facts about our business, rather than this politician or that celebrity, then we are pretty poor journalists in reality.
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
I love Google as much as the next person (probably more, I'm a slave to my analytics) but this is what happened when we switched off Google Ads.
Digital revenue at the English-language daily Times of Oman took a 10,000-percent leap in less than three years after Chief Executive Editor Scott Armstrong made the bold move of exiting Google AdWords.