Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
"If you build it they will come," goes the movie quote, but should we instead being asking Virtual Reality journalism to "Show me the money"?
"Energised, motivated, encouraged, hopeful, excited." Journalism legend Martin 'Marty' Baron, Editor of the Washington Post speaks about the future.
If we as editors aren't interested in getting the facts about our business, rather than this politician or that celebrity, then we are pretty poor journalists in reality.
StrongArm's View looks at how Facebook is moving to address publisher concerns about Instant Articles and subscription models.
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
I love Google as much as the next person (probably more, I'm a slave to my analytics) but this is what happened when we switched off Google Ads.