Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
Why it’s time for the media to pivot to premium

Why it's time for the media to fight back against Google and Facebook and walk away from ad networks and become premium destinations for brands.
StrongArm's View looks at how Facebook is moving to address publisher concerns about Instant Articles and subscription models.
Has the media industry of the future finally send its own John Connor back in time to stop the Skynet of today?
Digital revenue at the English-language daily Times of Oman took a 10,000-percent leap in less than three years after Chief Executive Editor Scott Armstrong made the bold move of exiting Google AdWords.